-Lets give them something to talk about.
The catchy story is everything,
A catchy story you want to tell, show or send to your friends.
– Does it change the way we feel?
Emotions is much more important than facts. we make our decisions mostly
upon our feelings
(even that we believe the opposite)
-7 seconds of patience.
That’s the approximately the time we have to convince the viewer to hang
on. after 7 seconds most humans decide weather it is something they want
to spend our time on or not.
Creativity is king and the product a humble servant
– Is it portable?
Can it easily walk from person to person?
-Is it sticky?
stickiness is memory glue…
– does it engage and / or entertain?
– Is it original /unique?
– Innovative with in its field
– Stand for something or have a purpose
– Does it meet its audience in level?
– Is it in the right context?
– Can we in any way e