– moblogs to make money…
A handful of top music blogs have now begun to court advertising dollars
more seriously, with a new network recently forming. Music bloggers have
become increasingly important arbiters of taste, with the savvy tastemakers
speaking to incredibly targeted groups of listeners. That has caught the eye
of some big sponsors, including Touchstone Films, Random House Publishing,
and Sony Pictures, along with heavyweight artists like Weezer and Eminem.
The new network, appropriately called the Music Blog Network, will now step
the game up a bit and reach out to advertisers more aggressively.
From a marketing perspective, a super-targeted niche represents the holy
grail of advertising. But gaining a critical mass of consumers can be
difficult, making the new network a shrewd move for the bloggers involved.
Now, the next step could be to thread the Music Blog Network into an even
larger community, with thousands of blogs and music-focused sites
potentially part of an expanded network. While that certainly poses
logistical problems, it could start to attract big advertisers, with brands
like Heineken and Coca-Cola already tapping into the music-interested
– this from today’s digital music news: www.digitalmusicnews.com