Well sort off..
Keith over at the Guardian has gone into their “shock” (his words, not i-Play’s) data a little more thoroughly:
– 48% of all females have played a preloaded game on their mobile – compared with…
– 44% of males
In the UK:
– 22% of females played for over 20 minutes compared to
– 15% of men
Are you shocked? I’m not. Ladies and mobile phones have always got on rather well. Ladies feel ownership of that particular technology, I’d wager, and they certainly get to know their phone’s capabilities, in my experience anyway. Women aren’t given the message that this tech or its content is for blokes, either.