The BBC’s Fifteen Web Principles


In BlogPost Posted

Some really good points from Tom Loosemore’s Blog. BBC have an
amazing ability to gather some really clever people.

1. Build web products that meet audience needs: anticipate needs not
yet fully articulated by audiences, then meet them with products that
set new standards. (nicked from Google)

2. The very best websites do one thing really, really well: do less,
but execute perfectly. (again, nicked from Google, with a tip of the
hat to Jason Fried)

3. Do not attempt to do everything yourselves: link to other high-
quality sites instead. Your users will thank you. Use other people’s
content and tools to enhance your site, and vice versa.

4. Fall forward, fast: make many small bets, iterate wildly, back
successes, kill failures, fast.

5. Treat the entire web as a creative canvas: don’t restrict your
creativity to your own site.

6. The web is a conversation. Join in: Adopt a relaxed,
conversational tone. Admit your mistakes.

7. Any website is only as good as its worst page: Ensure best
practice editorial processes are adopted and adhered to.

8. Make sure all your content can be linked to, forever.

9. Remember your granny won’t ever use “Second Life”: She may come
online soon, with very different needs from early-adopters.

10. Maximise routes to content: Develop as many aggregations of
content about people, places, topics, channels, networks & time as
possible. Optimise your site to rank high in Google.

11. Consistent design and navigation needn’t mean one-size-fits-all:
Users should always know they’re on one of your websites, even if
they all look very different. Most importantly of all, they know they
won’t ever get lost.

12. Accessibility is not an optional extra: Sites designed that way
from the ground up work better for all users

13. Let people paste your content on the walls of their virtual
homes: Encourage users to take nuggets of content away with them,
with links back to your site

14. Link to discussions on the web, don’t host them: Only host web-
based discussions where there is a clear rationale

15. Personalisation should be unobtrusive, elegant and transparent:
After all, it’s your users’ data. Best respect it.


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