My friend Noah just posted about a new project he is starting called The Gallery Interweb. Its basically a bunch of links to people/sites who have tried to visualize the internet. It got me thinking of this old art piece that I saw and download many years ago. The quality of the video is pretty poor (as I downloaded back when 6MB was a big file :-). While I cant remember where I got it from, I still find it thought-provoking:
First check out venturehacks.com’s fine list on how to pitch your start up to angels or vcs: http://bit.ly/YGqoY . Then jump over to this blog post about how to use social proof to pick up women: http://bit.ly/cFltBc
As you can see, there is a fascinating rhetoric overlap between start-up pitching and pickup social science. Maybe its just because I did my degree in social science – but I feel when speaking about product marketing, we should focus less about technology and specific tricks for e.g twitter and facebook. While we are dealing with new communication technologies – its seems the core principles of human interaction and social needs is more or less the same as it has always been. Concepts like ‘social proof’, the need for ‘social acceptance’ and the ‘strength of the weak ties’ have been around for a while. It’s those core human needs and a deep understanding of that psychology we need to understand and discuss to make better products, marketing-tools and designs.
Or at least it’s a good excuse to read ‘The Game’ and expense the book as ‘social media research’ 🙂
Have a great weekend.
A national study out of SDSU shows that 57% of young people believe their generation uses social networking sites for self-promotion, narcissism and attention seeking. This is important for you as a product developer/designer because this emotional-need forms the basis for creating virality in your products. People don’t just share messages to be nice to their friends. Take a look at Facebook or Twitter, for instance – often status messages are equally about saying something about the sender, so the important question you should ask yourself is: “How will the message I want spread make my audience look cool or clever to their friends, colleagues or customers?”
A few examples:
Any other examples?