-Lets give them something to talk about.

The catchy story is everything,

A catchy story you want to tell, show or send to your friends.

 

- Does it change the way we feel?

Emotions is much more important than facts. we make our decisions mostly

upon  our feelings

(even that we believe the opposite)

 

-7 seconds of patience.

That's the approximately the time we have to convince the viewer to hang

on. after 7 seconds most humans decide weather it is something they want

to spend our time on or not.

 

Creativity is king and the product a humble servant

 

- Is it portable?

Can it easily walk from person to person?

 

 

-Is it sticky?

  stickiness is memory glue...

 

- does it engage and / or entertain?

 

- Is it original /unique?

    AND OR

- Innovative with in its field

    AND OR

- Authentic

    AND OR

- Stylish

    AND OR

- Stand for something or have a purpose

 

- Does it meet its audience in level?

 

- Is it in the right context?

 

- Can we in any way e