HENRIK WERDELIN IS THE CO-FOUNDER OF BARK, AMERICA’S FASTEST GROWING PET COMPANY, AS WELL AS THE MANAGING PARTNER OF PREHYPE, A VENTURE DEVELOPMENT FIRM HEADQUARTERED IN NEW YORK WITH OFFICES IN COPENHAGEN AND LONDON.
Prehype co-creates new ventures and incubation programs with VCs and corporations. Prehype’s corporate partners include NewsCorp, Danone, GE, and Mondelez, and it has launched successful venture-backed startups such as BarkBox, AndCo, Roman and ManagedByQ.
For the past 15 years, Henrik has years been involved in a range of successful startups and corporate incubations as a founder, investor, and advisor. These companies include HotPotato (acq. by Facebook), GoTryItOn (acq. by Rent the Runway), NewSmart (incubated with NewsCorp), ReadMill (acq. by DropBox), Betabox (incubated with Mondelez) and Sunrise (acq. by Microsoft).
Prior to working with startups, Werdelin was an Entrepreneur in Residence with Index Ventures and ran product development for MTV International, where he spearheaded the development of many of MTV’s award-winning and innovative digital products.
He is a frequent speaker at top-tier business schools and industry forums, and he has been quoted in numerous publications and media outlets on subjects such as corporate innovation, product design, and entrepreneurship.
Originally from Denmark but now living in the US, Werderlin has been recognized as one of the “Top 100 Most Creative People In Business” by Fast Company and named to the “Silicon Alley 100” by Business Insider.