Me, My Customer and AI - The New Rules of Entrepreneurship
Book Description
In an era where artificial intelligence is reshaping the business landscape, Me, My Customer, and AI offers a fresh and vital perspective on entrepreneurship.
Authors Henrik Werdelin and Nicholas Thorne reveal how the democratization of technology has made starting a business more accessible than ever—while paradoxically making it harder to stand out. Drawing from their extensive experience building successful ventures like BARK and working with Fortune 500 companies, they present a revolutionary framework for building businesses that thrive in the AI age.
Their central insight? While AI can handle the mechanics of business operations, sustainable success comes from something uniquely human: your ability to form authentic connections with customers.
This isn't just another book about AI or entrepreneurship—it's a practical guide to building businesses that matter. Whether you're a first-time founder or a seasoned entrepreneur, you'll discover how to leverage AI as a co-pilot while building the kind of deep customer relationships that create lasting value.
Perfect for anyone who's ever thought about starting a business but worried they didn't have the resources, connections, or technical expertise to succeed. Me, My Customer, and AI shows you how to turn your unique insights and experiences into a competitive advantage in the age of artificial intelligence
The Acorn Method - How Companies Get Growing Again
Book Description
If you’re responsible for the growth of your organization—as a founder, C-suite executive, or a change agent—you know the landscape is changing. Mature companies invest 10x more than VCs but are growing slower than before. To create real, lasting growth, you’ll need a new mindset, one that borrows from not just the startup world, but also the natural world. Similar to how oak trees regenerate by dropping acorns that become new trees, you need to grow new lines of business within your existing organization. You need to learn how to build a forest—not just a bigger tree.
Henrik Werdelin specializes in applying lessons from startups to existing businesses to get them growing again. In The Acorn Method, he shows you how to create, implement, govern and scale new business within your organization. You’ll get the step-by-step process, the philosophy behind it, as well as case studies of businesses that have grown using this method. By learning how to create “acorns” in your business, you’ll create longevity and ensure that other trees don’t grow quicker and steal your sunlight.