Creativity is just connecting things

I am in the process of writing a longer post about the difference between Google's and Apple's approach to 'User Experience' and stumbled over this wonderful quote from Steve Jobs:When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people.Unfortunately, that's too rare a commodity. A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem.The broader one's understanding of the human experience, the better design we will have.- Steve Jobs