Interesting Podcast about interactivity and radio

Reinventing Radio (3.8) Isn’t radio an old, dying medium? What’s it doing in a conference on emerging technologies? Matt Biddulph, Tom Coates, and Matt Webb and Paul Hammond show us how radio is a reemerging technology experiencing a resurgence in popularity and relevance. They explore how radio can be improved by introducing feedback mechanisms and by ultimately making it a more social medium. Using principles of social software, the BBC becomes more of a peer than a broadcaster.